Visual identities
The starting point for Töölö Urban's visual identity was the need to unify a diverse portfolio of iconic venues and urban spaces, including Allas Sea Pool, Korjaamo Culture Factory, Bio Rex, Sofia Co-Working Space, and Ice Park, while preserving the unique character of each location.
The solution was to establish recognizable identities through distinct individual colors, a unified logo expression, and a flexible yet cohesive visual element system that conveys quality, community, and the coexistence of tradition and modernity, while allowing each space to express its own personality and purpose.
Role: Lead Graphic Designer