Brand Guidelines
Suunto is a Finnish brand known for its high-performance sports watches, dive computers, and precision instruments. Founded in 1936, it has a strong heritage in exploration and adventure, providing durable and innovative tools for athletes and outdoor enthusiasts worldwide.
As the company adjusted its strategic direction, it needed greater clarity and consistency in brand applications across global markets. The challenge was to refine existing identity elements and develop a layout system that offered more control while allowing space for content and product placement. The updated visual identity introduced a more structured and accessible design, reducing visual clutter and enhancing brand communication.
Role: Lead Graphic Designer
Animation: Jesse Heinilä