Identity renewal
In 2014, the Posti brand was fragmented and lacked strong recognition and emotional connection among Finnish customers. It needed a clear, unified visual identity to help customers associate its services with a single, strong brand.
To address these challenges, the company returned to the name "Posti," simplifying and strengthening its identity. As part of the team, I contributed to the creation of a new visual system that emphasized clarity, warmth, and accessibility, making Posti feel more approachable and relevant in the modern logistics and postal landscape.
Role: Graphic Designer