Identity renewal
Nuvoo (formerly known as Taitonetti) is a Finnish circular economy company based in Oulu that specializes in refurbished premium computers. A complete rebrand was undertaken to create a cohesive and forward-looking visual identity that emphasizes a more modern, customer-focused direction.
The new identity expresses Nuvoo’s promise — Better than new — through a design language built on clarity, quality, and trust. Centered around the distinctive Nuvoo Green, the renewed system introduces contemporary typography and refined visual elements that unify all brand touchpoints, from digital platforms and marketing to physical retail.
The transformation bridges Taitonetti’s trusted heritage with Nuvoo’s global ambition, positioning the brand as a leading force in sustainable technology — one that combines premium performance with a sense of human warmth.
Role: Lead Graphic Designer