For Grüne Woche 2020, illustrations played a key role in bringing the theme and visual identity to life. The artwork was designed to highlight Finland’s natural purity, sustainable food production, and rich culinary culture, reinforcing its presence at the fair.
The illustrations featured organic shapes, nature-inspired elements, and hand-drawn details, creating a warm and inviting visual language. They showcased key themes such as oats, Finnish lakes and sky, and wild ingredients, capturing the essence of Finland’s food heritage and connection to nature.