Identity renewal
Matkahuolto, Finland’s most valued parcel delivery company, specializes in passenger transport and parcel logistics. To align with its vision as a modern, trustworthy, and straightforward partner and operator, the company needed a cohesive brand visual identity.
The identity was modernized to clearly represent both business units: passenger services and parcel logistics. While retaining Matkahuolto’s core colors, the refreshed logo honors its 90-year history. Updated typography unifies the design and reinforces the overall visual identity.
Role: Lead Graphic Designer
Photography -Brand: Aleksi Koskinen