Visual identity
Kiinteistömaailma is one of Finland's leading real estate agencies, known for its professional and customer-oriented service. To strengthen its connection with customers, the brand needed a more contemporary and relevant identity.
The redesigned identity shifted the brand towards a more human and approachable direction. While retaining its recognizable green color, the refreshed look introduced playful and versatile patterns, emphasizing human-centricity and warmth.
Role: Lead Graphic Designer
Photography -Brand: Juho Huttunen / Duotone
Photography -Locations: Paavo Lehtonen