Identity system
Helsingin Kaupunkitilat Oy is a city-owned company responsible for renting and developing culturally significant spaces, areas, and markets in Helsinki. These include Torikorttelit, Hakaniemen kauppahalli, Vanha kauppahalli, Hietalahden kauppahalli, Teurastamo, Tukkutori, and several market squares.
Kaupunkitilat and its sub-brands needed a cohesive identity system to support effective brand management and streamlined material production across various touchpoints while ensuring that each space’s unique character was reflected through distinct sub-identities.
The solution was a comprehensive identity system that maintained consistency and ease of use while defining strong, recognizable sub-identities rooted in each location’s history and characteristics. This was achieved by refining and preserving existing familiar visual elements.
Role: Graphic Designer