Identity / Illustration
K-Market is a Finnish grocery store chain and part of the Kesko Group. It adapts to the needs of local communities while maintaining the quality and reliability of the Kesko brand.
To enhance brand recognition while preserving flexibility, a more consistent and expressive identity system was needed. In response, the K-Market brand identity 2.0 was developed to align the visual identity more closely with the store concept and create a unified brand experience. The result is a versatile and dynamic system that strengthens the brand’s presence across various touchpoints.
Role: Graphic Designer, Illustrations