Visual identity
K-Citymarket needed a comprehensive identity system to clarify and invigorate its brand across a nationwide hypermarket chain. The goal was to establish a cohesive and dynamic visual language that enhances recognition and unifies the customer experience while allowing flexibility for individual stores.
K-Citymarket’s brand identity is designed to embody its persona—social, lively, outgoing, and entertaining. This is reflected in a visual identity that is clear, approachable, and full of energy, creating a vibrant and engaging experience for customers.
Role: Lead Graphic Designer