Visual identity
Hopkins is a well-known player in digital marketing, specializing in SEO, digital ads, marketing automation, and analytics. Hopkins’ old visual identity and messaging felt outdated and didn’t match the fast-paced digital world it operates in. The brand lacked cohesion, and its voice wasn’t clear or strong.
Refreshing the brand was key to standing out from competitors who often rely on jargon-heavy, conventional styles. The updated brand identity is designed to be bold, playful, and visually engaging, reflecting the agency’s friendly, innovative, and authentic character.
Role: Lead Graphic Designer, Illustrations
Meet Hopkins, the illustrated character
Hopkins' character is a reincarnation of the marketing ideology creator Claude Hopkins, bringing him to a new digital era. The character's visualization combines Claude Hopkins' signature elements - spectacles and a moustache - with a bowler hat containing surprising digital marketing solutions. Hopkins boasts a personality characterized by a problem-solving attitude and communicates in a fun and memorable way.