Identity / Event design & branding / Branded Communication
Finland was the official partner country at the 2019 Grüne Woche fair in Berlin. A unique visual identity was created around the theme “FOOD FROM THE WILD,” inspired by pure Finnish Arctic food, nature, the environment, and sustainable living.
The goal was to activate 50 business and organizational partners before the fair, establish a unified and distinctive theme, and secure Finnish companies in German distribution channels.
The result was the largest partner country showcase in the nearly 100-year history of the Grüne Woche fair. 84 innovative and active Finnish companies participated, and dozens of Finnish companies successfully entered German distribution channels. Additionally, 70% of visitors stated that the Finnish pavilion and its visibility sparked their interest in Finnish food and beverages.
Role: Lead Graphic Designer