Visual Development & Packaging
The Real Fruit line was developed to offer better-for-you, fruit-based candy that aligns with modern consumer preferences.
The challenge was to highlight real fruit as the main ingredient, providing a more natural and flavorful alternative to traditional candy. The identity needed to work across five markets with a unified, fruit-forward look: Aakkoset (Finland), Gott & Blandat (Sweden, Norway, Denmark), and Red Band (Denmark).
By focusing on real ingredients, great taste, and a natural appeal, the design emphasizes real fruit through messaging, vibrant imagery of fruits and berries, a fresh color palette, and a modern yet playful layout.
Role: Lead Graphic Designer