Identity & package renewal
Black Horse is one of Finland’s most recognized underwear brands. Its packaging needed an update to align with today’s consumers’ ecological values and attitudes.
Alongside the packaging refresh, the brand’s visual identity was redesigned to be confident and clear, reinforcing its modern presence. The new visual identity embodies reliability and an easy-to-buy attitude. The refined yet rugged aesthetic reflects the brand’s heritage while maintaining a straightforward and approachable appeal.
Role: Lead Graphic Designer